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Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t Even Bother!

Since the title recommends, this website post defines our experience with GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to increase the onsite Search Engine Optimization of litigant. Its function is certainly not to harm GoDaddy’s reputation but alternatively to assist small businesses recognize that GoDaddy’s site Builder isn’t the information administration system (CMS) that is right for reaching the salient online presence this is certainly therefore vital for small enterprises’ survival in this very competitive age.

As always, during our initial analysis of our client’s situation, we made a listing of problems that required action. Among others, the robots.txt file had not been configured precisely, there have been two variations for the webpage and something would have to be 301-redirected to another, there was clearly no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing towards the Bing+ neighborhood listing ended up being embedded, etc.

We knew that the web site was hosted on GoDaddy’s site Builder, which we’d no knowledge about, so our concept would be to attempt to perform the optimizations upon it of course unsuccessful – move the internet site to WordPress and regular web hosting.

That which we learned is the fact that while being the way that is cheapest to host a webpage on GoDaddy (rendering it a very cheap choice completely), the web site Builder didn’t permit you to perform nearly every action that an everyday web web hosting allows you to definitely. GoDaddy advertise their device while the option that is best for his or her non-technical customers – a very easy tool with 100per cent hassle-free setup and upkeep to give your online business with an appropriate fundamental internet site.

This might be real (the “comfortable fundamental website” component may be argued), nonetheless it is actually just what a WordPress website hosted with regular web hosting services offers you, too, except WordPress is nowhere near as restricting. Listed here is my advice to any or all business that is small – don’t get intimidated by just just how “technically demanding” it really is to create a WordPress website and “undersell” your web existence to a web page Builder site. Also in case it is a little little more complex to create and keep maintaining a WordPress site, even although you need to pay some body a couple of hundred bucks to do this (that is a entirely affordable cost for the task), it’s worthwhile in the end. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also for the many modest consumers.

Probably the most shocking part about GoDaddy site Builder is you don’t already have use of the FTP as well as the database. You can imagine the restricted abilities that derive from this kind of limitation. As an example, and even though there clearly was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), these are generally unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt rules they replied that this is not something they support for us but unfortunately. The client rep stated straight that the goal of GoDaddy site Builder would be to assist fundamental users create a website that is basic something such as a company card. So anything “too advanced level” could be impractical to implement – exact same applies site builder to our recommendations to 301 redirect one of several true house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the least some basic SEO?”. Well, you can easily still:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that could be impossible because each time you insert the rule, the “itemscope” feature just gets stripped away, making the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we advised to your customer would be to migrate their GoDaddy site Builder built site to WordPress therefore we could implement all our SEO recommendations. The key concern he previously had been that maintaining their internet site will end up exceptionally difficult for him because he would have to learn to cope with WordPress. We chose to provide him a free of charge assessment to get their method around WordPress that is certainly not far more tough to handle than GoDaddy Website Builder.

If you should be a small company owner and tend to be in search of a simple way to produce and continue maintaining a web site, we suggest you purchase web hosting from the well-reputed company and make use of WordPress being a CMS. In that way you’ll manage to fully use Search Engine Optimization guidelines without having any restrictions.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!